Five Reasons Video and Online Presentations Make Sense

I’m often asked, why use an online presentation platform if I already have a way to create content?  Because not all content creation tools enable creators to easily add video, interactive content, and quizzes which are essential to engaging content.  And, not all online presentation and content creation tools give you the power to track and measure performance so you can be a better content creator.

So, the answer to why use an online presentation platform is pretty straightforward:

• Because video is the de facto standard for training, employee on-boarding, communications and marketing programs.
• Because text combined with video delivers a better than 67% retention rate.
• And according to Forbes, because online training and learning programs need to be both useful and interesting to be effective!
• And because we have the attention of a goldfish!

A comprehensive, online presentation platform makes it fast and easy to create and distribute video (including audio narration) PowerPoint presentations, and to track and measure results with in-depth analytics. A comprehensive platform eliminates the need for professional creative teams to develop the programs and content learning & development, marketing, human resources and communications professionals need and their viewers want.

It’s also one of the fastest ways to capture and share expert generated content too. More powerful platforms provide real-time analytics that give visibility into viewer behavior and engagement so it’s fast and easy to measure results. And who wouldn’t want to see immediate results of their efforts?

In a nutshell, an online multimedia presentation platform really enables you to create, host, distribute and track content that’s both useful and interesting.

5 ways to justify video and online presentations:

1. Helps teams maintain a high-level of productivity;
2. Decreases overall development costs of online education, training and communications programs;
3. Eliminates a lot of face-to-face (F2F) meetings
4. Produce trackable, video-based content quickly and easily.
5. Simplifies content distribution to global audiences.

Now that you can justify using online presentations, see how marketing, communications and HR teams can use them in everyday ways.

What results can I see?

Well, I ask our clients that question often. Significant time and cost-savings is a universal reply.  They also see measurable increases in team productivity and overall efficiency.  Additionally, clients who use video and on-demand content find their viewers are more engaged with the subject matter and actively participate in on-site training programs.

A few stats that might just make you try this method of communication:

• 8x increase in reach by distributing on-demand presentations of live webinars;
• 67% decrease in training development costs with hybrid online video-based training;
• 40% increase in engagement.

Think of it this way. Video-based presentations let you deliver content that your viewers love, and your team feels good about.  Why not use them?

Eight more reasons to use online presentation platform.

So, if you need more reasons to integrate video and online presentations into your marketing and communications strategy, here are eight more:

1. Save on training and content development costs
2. Simplify market and employee outreach
3. Measure content performance and track outcomes
4. Capture and share expert knowledge
5. Extend the life of existing video and content assets
6. Re-energize popular presentations or videos
7. Create hybrid e-learning environments
8. Respond quickly to changing communication needs

Video and Online presentations.  They are easy to produce with the right platform, and may just give you a little extra time in your day.

Have a question?  Send me a note.  I’d love to help.